Neha's Question of the Week

Tell us about craft shows.

Are they successful in terms of revenue? Or are they just fun events to attend and network? 

Many of us have mulled this question over in our heads and the very idea of setting up a table at a craft show is terrifying. What if it fails? I've never actually talked to anyone about my art face to face. It can be overwhelming when it comes to searching for the right place, and worrying whether or not it will be profitable. So we've turned to our artists for a little peace of mind!

The consensus for most of our artists is that craft shows can be "hit or miss". 

Liv Antonecchia, based in Charleston, South Carolina, suggests attending before participating. "Get feedback from artists about cost, promotion, and attendance. Shows are a lot of work so you should try to make it as profitable as possible," she says. 

Of course, doing your own bit of research helps in this area since all locations are different. Dyan Brisson finds the craft fairs to be more successful compared to juried shows. "It at most has cost me $50 for a table," she explains. While her craft shows have only cost $50, some shows cost up to $1,000 for a table. Research is vital when trying to determine how much you're willing to spend. Dyan has also thought outside of the box and hosted a craft fair in her very own home, particularly for the holidays. She allows guests to come in and shop, therefore there is no competition and she knows they are there to spend money. 

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Kelsey O'Kelley has done her fair share of craft shows and pop-ups in various locations including Pottery Barn. 

I would say that success completely depends on how marketed the show is and if the audience happens to be right for your product. I had the most success at smaller shows at cafes.
— Kelsey O'Kelley

Speaking of Pop-ups!

Have you ever wondered how on earth to participate in a pop-up show? They are all the rage now! From the research we've done, they seem to be the easiest to manage with very little money to go into it. They present the idea that this is the customer's one and only chance to WALK AWAY with a piece created by you! 

Sharifa Callender reveals that she prefers to do pop up shops at smaller, personalized events. "I look for local events that are requesting vendors on Facebook, Instagram, and even Eventbrite. I specifically look for events that accept a wide array of vendors such as food, clothing, art, jewelry, and books," she says. "Vendor fees are usually less than $100." And the best part?! You have a chance to get to know your customers! 

Neha's final question: Any favorite art podcasts?

Melanie Chadwick and Ellie Contreras jumped in to suggest two podcasts they listen to regularly! While BBC's "Short Cuts" is not necessarily an art-related podcast, Ellie finds the stories to be so beautiful that it encourages her creativity. 

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BBC Short Cuts

What are some of your favorite art podcasts? Show us some love!